The chic new Nicolway Bryanston shopping centre is set to provide conveniently stylish everyday shopping with excellent visibility and access from William Nicol Drive.
The 23,000sqm Nicolway Bryanston will feature of the order of 100 shops with a unique tenant mix creating one of South Africa’s most compelling food convenience offerings with an exceptional leading national food retailer line-up including a 3,200sqm new Woolworths concept store, a 3,600sqm Checkers and a 2,200sqm Food Lovers Market.
DionWired, Dis-Chem and a brilliant home decor offering including @Home will also be major attractions at Nicolway Bryanston. All this will be complemented by a range of stores which includes Exclusive Books, Look & Listen and an exciting array of dining options, including Tasha’s.
The centre is being developed by The Rodrigues Group together with Flanagan & Gerard Property Development & Investment who are the development managers. Flanagan & Gerard are also responsible for the leasing of Nicolway Bryanston.
The R500 million Nicolway Bryanston niche community shopping centre is due to open in April 2012.
Located with extensive frontage to William Nicol Drive, Nicolway Bryanston will primarily serve the affluent consumer market within a five to 10 kilometre radius of the centre. This includes the immediate residential community and the many people who utilise nearby corporate offices. It is also superbly situated to take advantage of the high commuter volumes that use William Nicol Drive.
“Nicolway Bryanston is designed to maximise its outstanding location. Its magnificent attention-catching 300-metre frontage on William Nicol Drive provides a vibrant and welcoming facade for a superior destination with exceptional access and great visibility,” says Patrick Flanagan of Flanagan & Gerard. “This is all maximised by unique retail concepts”.
Woolworths’ new concept store at Nicolway Bryanston shopping centre will be the largest food market in Woolworths’ history featuring more of the quality, style, value and innovation that customers love.
Maurice De Villiers, Woolworths Group Head Real Estate Development says: “We are delighted to be a part of this premier shopping mall, catering for the needs of Woolies customers who live and work nearby, as well as visitors to the area.”
Nicolway Bryanston Woolworths will feature the very best in contemporary retail design, wider aisles and so many more of South Africa’s best loved food brands, explains De Villiers. Woolies customers can also look forward to dedicated meat, seafood, hot meal and bakery delis.
“Alongside this 21 century food ‘emporium’ will be carefully selected ranges of our clothing, toiletries and beauty products for the whole family including pets. Also on the menu is one of our legendary in-store W cafés,” says De Villiers.
Checkers will be providing an exceptional offering at Nicolway Bryanston too.
“We believe that Checkers can add great value to local customers’ shopping choices with its inclusive offering of products and services tailor-made for the lifestyle of customers in the area,” says Brian Weyers, director for the Shoprite Group.
Weyers adds that the Checkers supermarket chain is looking forward to providing customers from the surrounding areas with choice products of the highest quality, such as Steakhouse Classic, Certified Natural Lamb, wines from over 80 of South Africa's top estates, the freshest fruit and vegetables, and more than 400 cheeses available at the Checkers Cheese World.
Brett Exner, Property Executive for MassDiscounters explains that with the geographical gap that exists between DionWired’s Hyde Park and Fourways stores, “we decided to pursue what we at MassDiscounters believe to be a superior location in the heart of the Bryanston area”.
Exner believes that Nicolway Bryanston’s great exposure to its primary catchment market, which is predominantly representative of the ideal DionWired customer, is a distinct advantage.
“DionWired’s offering will encompass a wide range of well priced, up-market, branded, specialist electronic, appliance and IT related products,” says Exner. “We believe DionWired will perfectly align itself with the greater offering of Nicolway Bryanston and the ambitious nature of the consumer in this area,” says Exner.
This is Food Lovers Market first project with Flanagan & Gerard. “We are excited to be spearheading the new global trend in retail where both developers of shopping centres and retailers work together in creating an experience for the customer and what we call ‘Theatre’ of both Food and Shopping,” says Graeme Liebenberg, Group Property and Business Development Manager.
Selecting the all-important tenant mix for the mall, Nicolway Bryanston is opting for hand-picked retailers and restaurateurs that epitomise excellent quality and superb personal service, explains Flanagan.
MDS Architecture has created an unparallel setting to match the first-rate quality offered by Nicolway Bryanston’s retailers, and has designed a sculptural building which centres on subtle sophistication and minimalism.
John Williamson, a partner at MDS Architecture, says that visibility and relationship to the street have been important design considerations for Nicolway Bryanston given that the site is in a residential area. “In fact, all the servicing for this retail development is housed in a tunnel to the rear of the building that is entirely hidden from view and appropriately sound-proofed,” explains Williamson.
The roadway next to the restaurants and parking area will resemble a street, complete with an avenue of mature trees on the one side. The prominent entrances of Nicolway Bryanston extend the mall forward to include a porte cochere feature and, at the same time, provide space for signage.
The building’s exterior finish is a mix of steel and glass, and the structure will be spectacular at night by virtue of the height of the façade and lighting design. The restaurant area boasts light-filled double volumes.
Emphasising the inclusion of energy efficient elements and green building techniques in the design, Williamson notes that elements above the walkways and glass have been used to reduce light and heat, with natural ventilation in the restaurant area.
WBHO has been appointed main contractor for Nicolway Bryanston and construction has already commenced.
“Nicolway Bryanston will create new premium grade retail centre designed to provide convenient, quality retail with a vibrant new tenant mix in an exceptional setting which is both exciting and relevant to its location and market,” says Flanagan.